TikTok is introducing a new feature that enables them to reduce the amount of AI-made videos appearing in their feeds. This initiative comes as the company revealed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global launch. This development aligns with a rise in AI content, fueled by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the quickest rising content creators on a popular video site exclusively feature AI-generated videos. A considerable share of this material is deemed “AI slop”, a phrase for inferior, factory-style content that is frequently nonsensical or bizarre.
“We know from our community that a lot of users enjoy content produced via AI tools, ranging from computer-generated images to informative clips, and we want to give people the power to increase or decrease of that, based on their own preferences,” said a company executive.
Scale of AI Content
The service shared that there are currently 1.3 billion videos on its app labeled as artificially created. Collectively, more than 100 million pieces of content are submitted to the platform each day, making AI-generated material a relatively small portion of its total content library.
User Control Features
Viewers will be able to limit or boost the amount of AI content they see by accessing the topic control option in the platform and choosing AI-made media. Other topics that can already be modified under the tool encompass politics, clothing, aesthetics, and movement.
AI Disclosure Rules
The platform’s guidelines require creators to tag convincing artificially created content, and it bans malicious fake videos of public figures or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
Additionally, the service will henceforth apply an artificially created tag to content created with its own AI tools, or flagged by an industry-wide initiative for identifying artificial media. This step is designed to stop users from seeking to circumvent the labeling process.
Responsible AI Funding
The platform is additionally launching a $2m AI literacy fund for professionals and groups to create informative material about responsible artificial intelligence. This project will assist non-profit groups specializing in educating computer science.
Platform Protection
The video-sharing app has justified its safety measures, following discussion over proposals to cut jobs for hundreds of content moderators in the United Kingdom. It is expected to cut 439 jobs in its trust and safety department in London, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but AI can safeguard staff by removing the most graphic content before it is viewed by humans. The platform announced a 76% decrease in shocking and graphic content reviewed by human moderators over the past year due to intervention by its automated systems.
It is vital to integrate humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
